Simplii Financial, a new digital-only bank serving Canada, aims to simplify the way you approach your finances. With a mission like that, it’s no wonder they wanted a branded piece that echoes simplicity, authenticity and ease. But what does that look like?
We were tasked with casting a young person who demonstrates saving-savvy, and telling the story of how they approach work, life and finances. We found the perfect subject, a financially meticulous young woman who lives a simple, full and balanced life. We traveled to Calgary with a small crew, (we kept it simple!) to film this fashionable and young montage-style piece. We also sourced and scouted a chic boxing studio that serves as one of the locations. The subject’s voice acts as the thread that ties together this story of work, play, and finances.
WHY WE LOVE IT
This piece is a bit different from our typical story-focused documentary style, but it doesn’t skip out on heart. Our team had a lot of fun weaving together these glossy, fashionable shots with meaningful advice about saving money and living well.