The National Association of Broadcasters
- VIDEO -
Our Challenge
At a time of seismic change in the media business, the National Association of Broadcasters, the leading trade organization supporting the industry, wanted to spotlight and share inspiring stories of innovation taking place across the landscape.
Our Solution
Using Narratively Creative's vast network of filmmakers around the U.S., we profiled 10 broadcasting innovators in 10 different cities. Through interviews and b-roll, we shared stories about the inspiring innovation happening at NAB’s member TV and radio stations at a time when the broadcasting industry is in dire need of change. From iHeart Radio to Scripps TV, CBS to HearstLab, the final delivery is a series of 2-3-minute video profiles, each with a 30-second cutdown for social media.
Why We Love It
Innovation inspires us. Media affects our lives on a daily basis. Getting to shine a light on the people who are responsible for changing how we see the world is exactly where we want to be.
