With its century-old reputation for helping families confidently plan their financial futures, Lincoln Financial group needed a video to form the backbone of its “Little Acts of Love” campaign.
Narratively Creative leveraged its network of 3,000 journalists and storytellers to identify and cast real people with an inspiring array of backgrounds and identities. We produced an emotional video focusing on the small things we humans do for those we care about most. The project, which won a silver medal from the Financial Communication Society in the Paid Social Video category, was distributed by both LFG and Narratively and got close to half a million total views on Facebook.
Why We Love It
Family values are at the core of our culture, and this execution connects thoughtfulness with the extraordinary impact from little acts of love.