When Australia-based global real real estate advisory firm Dixon began their work in New York City real estate, developing a robust content strategy was imperative to creating goodwill in the marketplace and an authentic connection to their U.S. target audience.
Narratively Creative's real estate content experts worked closely with Dixon to conceptualize and launch a full-scale newsletter and blog strategy that tells the human stories behind Dixon's stunning renovation and design work. Through longform, interview- and research-based storytelling, we discover the rich architectural history of Dixon's buildings, meet the residents who call them home, celebrate the local artisans who bring Dixon projects to life and explore the excitement of New York City living. In addition to Dixon, Narratively Creative produces and manages full-scale real estate content for leading agencies including Compass, Douglas Elliman, Berkshire Hathaway, Town and many others.
Why We Love It
Our content for Dixon and other top real estate agencies connects with prospective clients in an engaging and inspiring way that's helped shaped their reputation among renters, homeowners and private clients in New York City, Boston, LA and beyond. Over the years, our initial relationship with Dixon's leasing arm has grown to include content work for their design-build and brokerage teams in the U.S. and for divisions within their Australian headquarters as well.